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About Biondi

Our Story

1.The Brand

Biondi is a British luxury resortwear brand. Designed with superlative craftsmanship, the collection focuses on a perfect fit and timeless style. Using the finest fabrics alongside carefully considered cuts and innovative detailing, each piece will make you feel totally confident on the beach or poolside, while taking any hassle out of your holiday packing. All Biondi prints are exclusive and designed by the in-house team.

2.The Boutique

Biondi’s flagship boutique is located in Old Church Street in Chelsea, London with an additional shop in Portugal and more in the pipeline. Biondi stores offer a lifestyle shopping experience with the Biondi brand complemented by designer holiday essentials. The team at Biondi is all experienced fitters and stylists with extensive experience in swimwear and styling. Our London boutique offers an on-site alteration service plus we can also work with you to design your very own couture swimwear using the Biondi bespoke service.

3.The History

Former Harvey Nichols buyer, Claudine Davies, founded Biondi in 2001. As the first sales agency in London to specialise in contemporary beachwear, Claudine went on to grow the business into the multi-brand and one-stop holiday shop. In 2013, Claudine launched the Biondi collection - retailing in Harvey Nichols, Boutique1 and Aman Resorts as well as on - it already outsells many of the well-established luxury swimwear brands in this market.