You may have been wondering how Biondi came to be transported from a beachy boutique in West London to a retro launderette in North London...well here’s how it unfolded! We’d been on the lookout for somewhere to take Biondi that would be totally different & unpredictable when the idea of shooting in an orange-hued retro launderette popped up (inspiration credit goes to Life of Yablon). We instantly knew this was exactly the place we’d been looking for and Biondi HQ was filled with visions of our Biondi collection clashing brilliantly with the citrus shades of the laundrette to create some incredible swimwear shots. We pulled an amazing team together (see below) and the very kind and generous launderette owners allowed us to work after hours to dazzle the space with Biondi’s stunning Marrakech-inspired prints and colours. Taking the Biondi brand off the beach and shooting it somewhere completely unexpected was our ultimate goal. We had a HUGE amount of fun planning and executing the shoot - it's given us the bug and we’re hungrily scouting for other off-beat shoot locations! We’d love to hear your ideas so get in touch with your inspiration & watch this space for where the luxury designer swimwear might turn up next….

Behind the camera lens: Clare Walsh Photography

Video: Adam Davies

Makeup: Alex Gorgan

Hair: Paul Bygraves

Models: Ruth Galliers and Fiona Lamb

To find out more about Life of Yablon's competition with us head to over to her blog!