Q&A with Paula Hermany of Vix

What was the inspiration behind ViX?

The inspiration behind the brand is the ViX woman - a sophisticated world traveler off to her next exotic destination. She turns heads with her timeless elegance and is always in awe of the beauty around her.

What makes ViX different from other collections?

Our fit and signature style. We are known for the BIA bikini, it has 24K gold-plated hardware that slides for adjustable fit and coverage. When you wear ViX, we want you to feel confident and sexy in our swimwear.

Turquoise Bia

What sparked your love of swimwear?

Growing up in Brasil, I spent half my life in a bikini! It's part of the happy Brasilian beach culture and having the right suit is just as important as having the right outfit.

What are your favourite pieces from your 2013 collection and why?

I love our Cayman, Curacao and Ivory pieces from Summer and Kalahari from Cruise. They showcase the brand trademarks that have put ViX on the map: unexpected details, unique prints and embroidery.

Kalahari Bikini

Which designers inspire you?

Coco Chanel, Diane Von Furstenberg and Alexandar Wang.

What could you not travel without?

I always make sure to have a bikini in my travel bag! Other things include SPF, a versatile cover-up, a snack of almonds and a carry-all tote.

White Tunic

What do you like most about Biondi?

Biondi is the perfect place for the jet set ladies of London, as the store provides expect knowledge on swim and resort wear styling. Claudine and her team are wonderful - Biondi is a definite must - have before any destination vacation!

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